Collection: Joico
Joico has been a part of the haircare industry for the past 40 years. At Joico, they believe that the world of beauty revolves around a person’s hair, as it is the crowning glory of every human being.
They believe that while each person has a different hair type, texture and colour, that makes us uniquely different from each other, we all can still share something in common – “healthy” hair.
Their brand aims at creating salon-worthy products for the public to use which are formulated to maintain, increase and restore hair health, hair shine and hair strength and are thus made with the best quality of ingredients combined together by Joico’s team and a panel of experts.
Joico is certified by People for the Ethical Treatment of Animals (PETA) as “Animal Test-Free” & “PETA Approved*.” This means that Joico has been verified as not conducting, paying for, or allowing any tests on animals, whether for its products’ ingredients or formulations, or finished products, anywhere in the world.